For any new start-up, freealnce activity, traditional small sized company, authorities and multinationals, your business card is now your website: that's your presentation to the world. Nowadays, all the businesses (also the proximity shops) have to be present on the Internet.
So, the first steps to decide about design, message, content, web organizer, online sale (or not), catalogue, contact form, privacy, etc are very basic but necessary elements to take into account and to get very clear before the publication of your web.
Many companies or people want to save money or spend a minimum on their website but of course, you need to get to a high professional Internet specialist firstly on the web structure, keywords, html language (the codes are mandatiry elements to the main SEO as Google), and the content (that's the most important element to be developped and overall, dynamise each day by blogs, links, events, news, etc) to boost users traffic. Your first appearance on the Internet will be very important on your company image, business development options and of course sales opportunities.
It seems very easy but it's not so easy as usually, web developpers are not marketeers and vice versa. The best way to be on the right way is to combine these 2 aspects and of course, make Marketing your priority as this will be your image face to the world.
Firstly, you have to visit many webs (competitors, customers, suppliers, similar activities in other segment) and list your favorites. Then, choose the structure and finally, work a lot the content. Consult with the web developpers and marketters to check the ways to optimise your company on Google or other SEO.
As your budget is limited, don't worry. You can start with a basic version and generate traffic and then, extend the basic web plateform step by step.
I recommend you the financial support of http://www.awex.be/ for Walloon companies. It's a good way to start on export markets.
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