Belgian Beers in China

After a selection between some12 Belgian (Walloon) manufacturers of a great range of minimum 7 craftsmade beers, our Chinese partner with our support and advise has decided to work with BRASSERIE ULTRA, a small sized company located in Ecaussines, www.brasserieecaussines.com.

The requirements to export to China are basically some administrative saftey documents: Certificate of Origin (Chamber of Commerce), Safety and Food hygiene certificate (Sanitary local authorities certificate), commercial proforma invoice and packing list in English, all labels translated and some other tips to discover when you start working with Asian people.

Usually, the key is to get the right contact and decision maker in China in order to really run a good and long term business. A starter in that country needs approximately 6 to 8 months to go through the right contacts.

To do business with China is no so difficult but you need to be hard-worker, give a good administration support and be able to communicate in English wiht a very fast reacion to any question or doubt.

I will personally follow up the first steps in the Chinese market of Brasserie Ultra together with Mr Hugues Van Houcke, owner of this wonderful top quality belgian beers.