E-MARKETING and small sized companies

How to develop a cheap web version, a very common answer when you visit a customer for a strategy review.
Now, the Internet is the right place to be and the most imprtant business card worldwide. So you don't have to miss the message.
You really need to analyse beforehand how you want to be on the Internet, which wll be your image, your products/services, how to plan your business development firstly on national and cross broders regions to be afterwards all over the world. No more borders but the effectiveness of SEO, keywords, contents of your web will be judged by millions of people.
The small companies with family mentality have to be open to these new tools and be conscious of the priority of being there.Don't forget that: a webmaster s not a marketeer or Sales, you really need to be supported by specialist in marketing for that and to have relevant information in your html codes.