French wines and a new Belgian fashion drink in China

After 4 months of intensive contacts, the Walloon company, SôWines (based in Liège) has been selected to introduce a range of 4 French wines in China.

The evolution of the market is very fast and the owner, Michel Mees, a real dynamic Liégeois is plenty of new ideas for other targets: ôPamp beverage is a mixture of wine and grapefruit in 2 formats, a 75cl and a 33cl BNR, ideal for young people, for a special and niche market in bars and discos.

China is a very attractive market for European companies, the food and drink industry is increasing day by day and Chinese are really proud to incorporate European fine products in their shelves but of course, be in China is not easy. The average term to introduce a product into the market is around 2 years.

It's a lot more easy if you first have a good and a successful experience in this market to share with other customers, that's the way we operate with www.Sôwines.be.

A very reactive and proactive attitude to all requirements coming from China and a TO DO mentality to go forward. Solve any problem, question on time will make the difference.

The high quality products and the originality of the concept is also of course a competitive advantage for Michel Mees.

All the best to go on export development!